According to marketing, a unique selling proposition (USP) is perceived as a business slogan. Then again, according to sales, we speak of the sales pick-up line.
In order to attract and convince a potential customer, then secure sales deals, an aspect of both sales and marketing strategy must be involved. So there is a part where you need to talk as a marketer, and on the other hand like a salesman. Which is to say sales and marketing are two sides of the same coin.
Three key points are highlighted in this contribution:
- Unique selling proposition
- Sales pick up line
- Selling presentation
Unique selling proposition
As per Wikipedia’s definition “In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors (in addition to its other values).”
Unique Selling Proposition examples
“We bring possibilities to life.”
“How can we help you?”
“When times get tough, there’s more than money worth saving”
“to make people healthier”
Referring to the USP definition and the examples illustrated above; then unique selling proposition is just an informative highlight about brands.
Sales pick up line
Wikipedia’s definition: “A pick-up line or chat-up line is a conversation opener with the intent of engaging a person for romance or dating. Overt and sometimes humorous displays of romantic interest, pick-up lines advertise the wit of their speakers to their target listeners. Pick-up lines range from straightforward conversation openers such as introducing oneself, providing information about oneself, or asking someone about their likes and common interests, to more elaborate attempts including flattery or humour.”
Examples of pick-up line in sales
The following are examples of pick-up lines extracted from LinkedIn.
- Anthony Robinson
“I turn AP departments into sustainable “Profit Centers”
- Georgina Barrick
“Helping organizations identify & onboard highly skilled Finance, IT, & Engineering Contractors, on-demand, through a dedicated team of contract staff specialists.”
- Kymn Grant-Smith
“Helping your business save time by automating your marketing processes. Optimal marketing solutions for brand profitability.”
A strong pick-up line activates leads generation and leads engagement with sales reps.
Moreover, there is also a need to understand the meaning of the following words “selling” “proposition“.
First, proposition definition by merriam-webster.com “something (such as a plan or offer) that is presented to a person or group of people to consider”
According to collinsdictionary.com “A proposition is a statement or an idea which people can consider or discuss to decide whether it is true.”
Second, selling as per dictionary.cambridge.org“the activity of making products and services available so that people buy them:”
With these in mind, selling proposition is a process of making an offer of commodities through various mediums, for prospective customers to purchase.
How does the selling proposition help sellers?
– Receive quality leads
– Make high sales revenue
– To get to the final act of selling
– To get prospects taking the buying decision steps
In other words, it is difficult to receive leads for sellers who do not have a clear USP
How does a pick-up line help in business?
– A good sales pick-up line is straightforward and leaves an image in the mind of leads
– The sales pick up line helps to be used in sales introduction
– Pick-up lines are good to display on business profiles (adverts, social media and others).
– A pick-up line works out well on face-to-face short sales intro with a prospect
– The use of a pick-up line reduces the number of objections raised throughout a conversation.
– its adaptability for any in person encounters with potential buyers
– A catchy pick-up line increases quality lead generation.
Every move a salesman or an entrepreneur does must be in reaction to the prospect’s response after a USP or VSP has been absorbed. The seller must have excellent communication skills to understand the prospect’s response and give a reply. Therefore, the sales pipeline has explained clearly the beginning of the sales process until the end.
Selling propositions is practically being done nearly by every business as a marketing strategy, but what makes a difference is the quality of the outcome each gets.