Getting a prospect’s attention for the very first time, is one of the most challenging phases in sales pitching. Again to sell after all is even very hard. Well it is important to realize that this process requires tactical talks. As a result, a professional sales pitch is a two way communication.
Four phases to follow for a successful sales pitch.
The shortcoming of sales pitch generally results from not identifying early potential customer’s needs and wants by salespeople. However, upfront information search about a new client is a best approach to start prospecting with. Then having in possession of good knowledge about a customer is a strategic base of successful sales pitching. Again it is good to say first impression lasts longer, but better to come ready in order to impress. The ideal way to make it a reality is to make a lasting impression from the first pitch,
Here are four basic question words to ask more before anything:
What: own product or service concept and features, prospect’s needs and wants
Where: be aware of the company and industry going into
Who: the person holding the power to make the purchasing decisions “prospect”, and know your competitors
When: getting there in the right time?
Pitch to Get Attention
With the help of question words as mentioned earlier, pertinent questions facilitate to get quicker buyer’s attention. An aware professional seller is proficient about own product solution features. Thus, which competition are you up against? Who is the right person to have the conversation with? What is the business industry intending to pitch? So simple questions with intentional sentence formulations.
Sales pitch conversation
It sounds like too much asking when a salesman has homework to prepare for the next appointment with a client. Important point to know is, the seller expresses himself more using question sentences. Here is a demonstration. “I understand by January next year your company is getting rid of old staff buses, right?” That is why it is ideal to summarize relevant and straightforward questions. And also it is senseless to use energy, money and time and fail to execute in the end. Now in the details, tell your prospect and put emphasis on the features that beat competition. Again the mission is to solve the problem that he or she is facing. All in all a successful intelligence research will give you an advantage of identifying the unknown necessities about a prospect and competition.
Recommendation for solution
A successful sales pitch closes with a recommendation, backed-up with great testimonials. Good understanding of your prospect requirements, will place you in a better position to know what product features will best benefit your client’s solution in search. Real recommendation specifies exact way and solution. For instance reducing costs, profit maximization or time effectiveness.
Therefore, for hungry sellers in need of more results, make sure to get the right information about the prospect. Thus, go through these phases each time you want to pitch, and definitely success will come your way.
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