Strategic move is when you are able to draw a line between cold and warm sales introduction to buyers. A decent start attracts attention, and remember most influential people value their time very much. So the question is, how do you successfully introduce both yourself and your product to brand-new customers? However the lack of not applying relevant moves, someone’s sales conversion rate will remain average.
Why do I need a warm sales introduction?
Every salesman who really wants to sell needs to initiate warm introductions for every single sales encounter. Quality introduction allows your guest to be mentally relaxed to wait and listen. In addition not only has it generated a warm atmosphere, but also confidence on both sides. Sooner or later, somebody will earn trust for acting professionally. The interesting part is that your audience becomes anxious wanting to hear what you have in store for them, for the fact that you speak like a skillful seller.
How to make a warm sales introduction
Nonverbal actions: first and for most a professional salesman must look decent and well dressed. Apart from your verbal actions, what do you think is your body language telling your guest customers? Are your nonverbal messages conveying strong and right feedback to your audience? Is your facial expression (excitement, smile and more) natural even though it may not originally be. Read more
Verbal actions: here is one important thing to consider seriously; courtesy is the most rational path to choose. The fact that attention needs to be given as per request, then show upfront respect before they demand it from you. This statement may sound ridiculous but be aware, audacious customers do ask for respect if in case it has been forgotten. Then avoid using undermining words, but use professional words that everyone would like to hear when it is about respect. A simple illustration: do not use “what do you want mam?” friends, using this sentence to a well aware customer, will put yourself in trouble for nothing. Instead say it this way “what can I help you with Sir?”
Just a few illustrations
- How can I help you…
- How may I assist you…
- Do you mind if I may be at your service mam?
- Have you been assisted Sir?
Be aggressive and hungry to win over new customers. Then aggressively take every step in a rational way leading to a warm sales introduction. Guess what, performing consistency while doing the best to achieve success produces a lot of benefits. A focused salesman stays determined and has control over situations around. Finally positive consistency of nonverbal and verbal actions makes the process effective throughout. read more
Do not mislead prospective customers
It is in the introduction where you can mess-up or make it right. Truth is average sales hunters think that not being open up early to prospects is a great technique. Which is not true. The fear of rejection should not be a weakness, but an obstacle to overcome. For it look likes salesmen acting like this have fear of being rejected by customers. Hiding the truth from customers in the early stage of introduction puts yourself and your brand at risk. Bear in mind that once customers discover you have been misleading them, you are in deep shit.
Note: there is a whole set of behavior to consider for that, which takes to commence and finish an introduction. Initially a sales hunter initiates an introduction to anonymous persons, which might bring in return mutual benefits. Key is a warm welcome brings a cheerful atmosphere, expressed through a combination of speeches and gestures. In the end your communicating methodology tells whether you are loveable towards prospects or not.