Customers buy everyday not because they had planned it; a lot of their buying decision processes are mostly provoked. Do you have the right skills to trigger sales on spot from buyers? Well, skilled sales professionals have found it quite simple.
Avoid committing mistakes like what others do, they go to greet customers empty handed. Craft customized short messages for people to fall in love with.
In store salesmen normally draw themselves near customers to greet, and ask for assistance only. The other way round they will be monitoring customers’ movements, as soon as a customer is ready to buy, here they are with a piece of paper. I am sure you are wondering what that paper is for. The sales rep will write a name on it and issue to the buyer for presenting to counter. In other case scenario, a buyer will be dragged to the rep’s desk to process purchases, and incentives will be given to the so called sales reps.
What is the point of placing a bunch of sales reps inside stores if customers can direct themselves and buy? There is nothing wrong about greeting and assisting customers, but the main goal of sales reps being present in the store is to trigger sales massively. So, how do you decorate your messages that push customers to buy simply because they like your words?
How do you make it a success then? Here is one single key that triggers buyers to commit sales in bulk.
Connecting with the emotions of customers allows sales tactics to be very simple, and here is how it works. A powerful tool to trigger sales is to building quick relationships with prospects at the early stage of ice-breaking. What messages are your eyes sending to them? Do they see in your eyes that you show interest or pay attention? Or you just have that assessing look to qualify the right customers. Never judge a prospective customer before he/she turns into a real one.
Moreover, excitement is a great back-up instrument you can rely on to trigger buyers making unexpected purchases. Just a simple sentence “I don’t understand why everyone so excited today, how about you?” the way you relate to a customer and make he/she feel at home, this person will have no reason to leave your store without buying if money is available. So this is what happens when your excitement is based on a foundation.
Do you genuinely smile to make their day bright? May be you are just forcing things to get ego and personal desires. However it is believed that when people are excited as a result of an atmosphere created by salesman, customers often do not think rationally because of over excitement, and end up making unexpected purchasing decisions.
To wind-up, an advice to in stores sales reps is that they need to understand clearly goals that have been set. Most importantly, real salesmen must always have plans to spice things up that in the end trigger massive sales.