It is amazing to experience selling products with upfront demo tests to customers. Which is exciting as you can literally witness money coming through as a result of immediate proofs. However, it becomes a different situation when talking to customers without any physical evidence in hand to convince and sell. So the beginning of a successful sales process is not only to perform a sales pitch or a demonstration test, but a memorable sales conversation that sticks to the audience’s mind.
Misconception is that giving away a large number of business cards or flyers will increase odds of callbacks. Well; that depends on how you decorate your approach of getting people’s attention. But truth is, the possibility of business cards and leaflets being thrown away or forgotten is very high.
Instead design an unforgettable and customizable sales speech to present every time you come across potential clients. Here is how; design ways of uncovering prospects problems and type of solutions they want, and next prove that you are the ideal candidate. Simple as that!
Questions you would perhaps ask yourself
If I were a buyer; how would I like a salesman approaching me?
Am I using the right words to attract new customer?
I may be great in speaking, are my contents strong enough to convert sales?
How to talk a sales conversation
First-time contact involves all sort of emotional challenges, because of not knowing what will happen before, during and after. For prospects to trust booth yourself and your product, self-confidence must be proven. Which of course emanates from the way you look, speak and your present speeches. Next be simple and ask the right questions to unlock obstacles (all you need to know). Then if possible highlight what you know about the prospect. Lastly keep your sales introduction very short and straightforward.
Sales conversation contents
It is very, very important to appreciate the power of sales conversation contents in the first 60 seconds with prospective customers. What is your starting message and how do you relate to customers, and finally how and when do you bring in your presentation? In addition being savvy of own things around is a great skill to identify issues in your field, and eventually present possible solutions on spot. Having said that, captivating the audience with powerful messages will keep them to think about you even when they leave.
Knowing best your product and services allows you to be familiar with its strength and weakness in the competition. So good product knowledge is an advantage that will help a salesman controlling what to tell customers and vice-versa. In fact this is where comes from the aptitude of marketing even poor selling products in a competitive market.
To a great extent, prospective customers truly want to hear about your product offering’s benefits, because this is their fragility. Highlight on your product features in the sense of showing strong values that suit them. Great skills of features presentation has the power to breakdown customers’ expectations into astonishment and get them to buy from you. As you put these skills into practice, also lets the qualification process to run smoothly and moving onto the next stage.
How to end sales conversation
Do not rush to dismiss a meeting, take your time and recap your strong and important points. Also never walk away from your prospects without giving them something in hand. You must do something memorable. Or in the end now issue out business cards, flyers or a free stock if possible for solid support to your speech. In the case of free stock do it as if it was not in your plan to give away, but simply because they got lucky you had it in the boot of your car.
The sales process like a journey to complete, demands focus and to avoid destruction. Of which the ability to observe is a must, and the talent to read people’s verbal and nonverbal feedback.