People usually make this statement “anyone can sell”. Yes indeed anyone can sell, on the other hand the issue is, with what background can anyone sell? However a perfect sales force management has clear vision aligning to its goal. Then again, an effective sales force management resolves the following questions when it is about recruiting.
So from a coaching perceptive, answering questions about who qualifies to join the sales team is essential.
Who among the type of people bellow can adapt easily to become sellers?
– Person from a business background
– People who have natural business instinct.
– A person who has never done sales before
My questions are, what strengths and weaknesses do coaches notice within sales trainees? And what are the possible requirements for a person to be part of a sales team?
It makes perfect sense for a sales coach to select the right people to build a solid sales force with. Among them, people from a business background can make great salesmen (special sales training or business studies). Again people with natural business instinct are right fit for sales too. So a cautious sales recruiter would make such decisions. Unluckily, a lot of small businesses do not draw a separating line, but bring in everyone to constitute sales team. Fact is, certain organization feel confident to train raw people and turn them into competent salesmen. While others believe on employing finished products only.
However it is still a preoccupation whether people who neither have business background nor business hint can be profitable sales force assets. Beside that the lack of enough work experience maybe a major obstacle for both categories as well. Such as having passed through any form of sales teaching without experience does not assure good business return on investment. And also, can fresh business graduates be reliable as future salesmen? As the truth tells that even people from business background struggle to make in sales successfully. However other people may experience it in an opposite way.
Entities that move with a belief that anyone can sell think as follows: It is all about Pointing-out the sales team in the right direction as a shepherd who feeds and look after. Once more the process of sales force management demonstrates support into strong control of things. By means of making follow up to evaluate selling skills, performance, professional and moral conduct. Note that, the entire managerial process is not a once-off activity but a repetitive procedure that goes together with the sales coach’s responsibilities. Thus, the end result should be to meet target goals in a timely manner.
The fact that a society is a mix of large social groups and classes, complications of recruiting the right future salesmen will persist. Unless there is clear staffing standard. The other way round, the strategy of boarding anybody on the ship is a risky one. Except a catch is somewhere along the way. This indeed is the reality on the ground that might upset business ROI if sales force management is not done properly.