It is unfortunate that employees in general have thrown company’s business plans in their office drawers and even not fully read them, says Michael Miller. Consequently, the company core values are not well understood too. So learning customer orientation basics not only demonstrates professionalism, but also loyalty to the company as an employee. With good reason sales leaders have to make sure that the company’s core values are clear to sales personnel.
Now a day’s customers know exactly salespeople as they would know their own pockets. Customers have become savvy of the way salesmen approach prospects. Reason why people who have had memorable (good or bad) experience with salesmen, always say; “I know you guy’s sales pitch”. Honestly telling, this should not be the way customers identify sales professionals. The consciousness to provide genuine solutions to customers is the number one priority to demonstration customer orientation behavior. Our customers need sales professionals who genuinely care and support, which makes you to be real to them.
Core values exist for senior managers to communicate to employees, because they outline the company’s core values. Still, it is unlikely to find sales crews emphasizing on them, or getting a mind about it. Just as a company would have a whole list of core values, among which customer fairness takes part.
The quality of communication within the organization is core to good or bad customer care. Best is to emphasize on core values, and putting them as culture within working environment will be a clear message to staffs. However, some companies will not communicate their core values if their initial intention is to use the sales force for self-advantage.
Build an Excellent Sales Team
A classy core values outlines an ideal quality of salespeople to bring into the sales force. Again the customer orientation skills goes along with the selection of salespeople to get on board determining the organizational future. Alternatively, the treatment to the internal sales staffs will be proportional to the way they will handle customers too. If the promotion of employees’ fairness within a corporate exists, the same thing will expand to customers. Thus, a genuine behavior will result inside the sales crews.
Trust vs. customer orientation
Building mutual trust within an organization is not simple, while not everyone feels free to trust anyone. Employees feel a sense of value when working together with the business owner, consequently trust and mutual respect grows faster. Moreover, authority figures in an organization are keys to promote trusting atmospheres. Salespeople like any other employees are willing to work according to the corporate core values, unless there is support. Hence, for them to put real commitment into practice, the owner or senior leaders in the company have to demonstrate that sincere support.
Thus, encouraging a culture of observing core values within companies helps the sales personnel to sell as per organizational requirement. The possible way to make it happening is to facilitate a smooth floor of communication within the business. In addition after earning trust, the sales team will find effortless communication with customers.