A sales master communicator is a one in all communication treat that controls situations and behaviors. Every type of situation has a solution regardless of its intensity, and communication remains all time means of providing solutions. Thus, a decent communication plays an important role in sales at large.
The Statement of Master Communicators
Statements that salespeople generate have influences to change things in one or other direction. So if the power of statement is not well managed to influence there are possibilities that it backfires. For that reason salespeople in the middle of conversation have to avoid circumstances such as:“something is wrong”. Once a statement is spoken out there is no way to undo words that have been produced. Because words that have been released are already sealed in the mind of the client talking to and he/she is going to base judgments on the actual statement.
Nevertheless, here is how a sales master communicator conditions situations.
– Voice communication:
Authority– sometimes the lack of authority in the contents can take place before convincing prospects simply because the right words to express with are missing. Experience indicates that sending messages through speaking has more power than writing or none verbal communication. In fact, salespersons full of vocal information gain instant credibility and respect from clients. To be more specific a sales master communicator must be very well familiar with the following things:
- To understand the culture of the company working for towards its existing customers, prospects and sales opportunities.
- Better product knowledge, pricing and service delivery principles.
- Having in possession with reliable competitor’s information about the prospective clients.
Thus a good knowledge about the above details equips salespeople with the right knowledge and confidence during communication.
Ownership– the ability to send messages with ease convinces prospects that you own the skills and you will definitely deliver.
– Written communication:
A salesperson who uses modesty as a style of writing is definitely an ideal approach to persuade readers. So in order to get approval, present sincere greetings as icebreaker or a complement in case it is appropriate. Again, when you have researched on prospective customers it is easy to highlight necessary points in the letter. The law of quality over quantity still applies even when it comes to writing. So make sure the written message is concise and straight to the point, than trying to impress. Read more about prospecting emails
– None verbal communication:
Sign– among them nodding is a great motivator of one-on-one conversation. While nodding facilitates communication but it also turns out to be annoying the client when making a mountain out of a molehill. Therefore moderation in the application of signs makes a client to feel like there is a hidden energizer pushing just because you show appreciation with your head. The thing is, salespersons ask specific questions for customers to open up. Actually there are certain information holders who do not talk much, and they need something to make them talk. A sales master communicator makes them talk using the exact body languages.
In short, taking full control of the communication process makes you as a salesperson to be a master communicator in all circumstances.